Nathalie Asmar, Founder

Nathalie qualified as a Chartered Accountant (ICAEW) with PwC and spent 16 years as an accountant in multiple businesses.  In 2013, Nathalie set up her own business, Nathalie Asmar Services Ltd, providing tax and accounting services to sole traders and smaller companies.   The company now trades as FitAccounts.  Nathalie oversees every client so you benefit from her experience of UK tax and accounting within the fitness industry.

 

Catherine Barrand, Business Development

Catherine qualified as a Chartered Accountant (ICAEW) with PwC where she spent 20 years advising external clients and working within their business development team.  In 2007, Catherine re-trained with BCPA and she now runs her own successful Pilates business.  Catherine is responsible for business development at FitAccounts and updating our services to meet the needs of you, her fellow fitness professionals.

 

Belinda Batty, Accountant

Belinda has 20 years experience of working in various businesses specialising in bookkeeping and overseeing accounts processes.  She is a registered bookkeeper with the Institute of Accountants & Bookkeepers and is currently studying with the AAT.  Belinda works with Nathalie preparing self assessments, VAT returns and managing payroll services.

 

Laura Godfrey, Accountant

Photo of Laura Godfrey with green background

Laura is studying towards the ACCA qualification having successfully completed AAT Level 4.  She has experience of working in both accountancy practice and industry roles. Laura is also a qualified exercise instructor working with older adults. Laura prepares self assessments, statutory accounts and corporation tax returns.

 

Karen Memani, Bookkeeper

Karen has worked in a number of industries from tourism to education over the years and is also a successful entrepreneur. She holds a degree in Bachelor of Science and a Diploma in Air Travel & Tourism from IIA (India).  Karen works closely with you reviewing the receipts and payments, preparing bookkeeping entries and ensuring that every possible expense is claimed whilst remaining compliant with HMRC guidance.

 

Leena Chaudhary, Bookkeeper

Laura graduated from Delhi University and has completed a course on Systematic Creative Thinking at Imperial College London.  She is in her final year of her Chartered Accountancy studies and has worked in an accountancy practice.  Leena works on your bookkeeping, reconciling the accounts to the underlying  records and preparing the VAT returns.

 

Lara Tyler, Bookkeeper

Lara is currently studying Accounting and Finance BSc Hons at the University of Bath where she is captain of the Fencing Team. In her spare time, she enjoys travelling.  Lara works on your day to day bookkeeping tasks.  Clients love Lara’s focussed approach and “can do” attitude.

 

 

Contact us

Wonderful service and extremely diligent. It has been a pleasure getting to know Nathalie and team. Would highly recommend.

Rupert Pearce - Growing Happy Consultancy Services

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2024-09-03T00:12:27+01:00

Rupert Pearce - Growing Happy Consultancy Services

Would highly recommend
As a Pilates and fitness instructor managing my second job, navigating my first self-assessment felt daunting. Nathalie and the FitAccounts team made the entire process seamless and stress-free. From the outset, they demonstrated professionalism and expertise. They took the time to understand my unique situation, ensuring all income streams and allowable expenses were accurately accounted for. Their guidance was clear, and they patiently answered all my questions, making complex tax matters easy to comprehend. Their proactive approach and timely reminders ensured I met all HMRC deadlines without any last-minute stress. Thanks to their support, I now feel confident in managing my finances and tax obligations. I highly recommend Nathalie and the team at FitAccounts to any fitness professional seeking reliable and expert accounting services.

So Young Hyun - Pilates & Fitness instructor

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2025-05-27T06:59:37+01:00

So Young Hyun - Pilates & Fitness instructor

As a Pilates and fitness instructor managing my second job, navigating my first self-assessment felt daunting. Nathalie and the FitAccounts team made the entire process seamless and stress-free. From the outset, they demonstrated professionalism and expertise. They took the time to understand my unique situation, ensuring all income streams and allowable expenses were accurately accounted for. Their guidance was clear, and they patiently answered all my questions, making complex tax matters easy to comprehend. Their proactive approach and timely reminders ensured I met all HMRC deadlines without any last-minute stress. Thanks to their support, I now feel confident in managing my finances and tax obligations. I highly recommend Nathalie and the team at FitAccounts to any fitness professional seeking reliable and expert accounting services.
Working with Nathalie and team has been an incredible experience from the start. They didn’t just handle my accounting—they became true partners in bringing our project to life. From day one, they took the time to understand our vision and provided the kind of hands-on support and advice that made all the difference. Whenever we faced a challenge, they were right there, guiding me through it with practical solutions and expert insights. It’s clear that they genuinely care about their clients’ success, and I’m so grateful for everything they’ve done. I couldn’t imagine navigating this journey without them. Highly recommend!

Dalla Restaurant Restaurant

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2025-05-27T07:25:34+01:00

Dalla Restaurant Restaurant

Working with Nathalie and team has been an incredible experience from the start. They didn’t just handle my accounting—they became true partners in bringing our project to life. From day one, they took the time to understand our vision and provided the kind of hands-on support and advice that made all the difference. Whenever we faced a challenge, they were right there, guiding me through it with practical solutions and expert insights. It’s clear that they genuinely care about their clients’ success, and I’m so grateful for everything they’ve done. I couldn’t imagine navigating this journey without them. Highly recommend!
Very polite and professional service provided by Nathalie Asmar. Always helpful and extremely efficient. Thank you.

Nick Hawkins - Manufacturing company now retired

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2025-05-27T07:27:28+01:00

Nick Hawkins - Manufacturing company now retired

Very polite and professional service provided by Nathalie Asmar. Always helpful and extremely efficient. Thank you.

Nathalie has taken the stress out of numbers and finances for me and my business. She has worked with me to develop systems and techniques that help me in the day-to-day management of my business, my money and my team.  Nathalie has helped me grow my business and increase my profit. I highly recommend getting Nathalie on your team!


Vicky Weddell - Moneyrow Beans Coffee Roasters & Retailer

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2024-08-11T15:21:54+01:00

Vicky Weddell - Moneyrow Beans Coffee Roasters & Retailer

taken the stress out of numbers and finances for me
I’ve had an outstanding experience with my accountant, Nathalie Asmar.  Nathalie’s expertise and attention to detail have been invaluable. She has made the entire accounting process straightforward and stress-free. Xero has greatly simplified managing my finances. I highly recommend FitAccounts...

Sila Kurtoglu – SK Personal Training Fitness Trainer

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2024-09-02T12:54:54+01:00

Sila Kurtoglu – SK Personal Training Fitness Trainer

Xero, combined with Nathalie’s use of its features, have greatly simplified managing my finances
I have been working with Nathalie for several years now, using Xero which has been a game changer with my financial management and stress levels! I have been in business for the past 33 years and in this time have used previous accountants, but Nathalie goes above and beyond and is also interested in my business too. Provides great support and is always on the end of the phone if I need her, providing excellent financial advice. Top accounting! Highly recommend.

Juliet Barkley - Smileys Childcare Agency Recruitment Agency

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2025-05-27T07:03:01+01:00

Juliet Barkley - Smileys Childcare Agency Recruitment Agency

I have been working with Nathalie for several years now, using Xero which has been a game changer with my financial management and stress levels! I have been in business for the past 33 years and in this time have used previous accountants, but Nathalie goes above and beyond and is also interested in my business too. Provides great support and is always on the end of the phone if I need her, providing excellent financial advice. Top accounting! Highly recommend.
Nathalie and the team have been absolutely amazing, helping me grow from a company with just one client to the thriving business I have today. Thanks to her expertise, I'm always ahead of the game with filings, and everything is kept in perfect order. I’ve never felt more empowered and confident in my business, knowing she has everything under control. Highly recommend. Now all of my friends who have companies are using them too!

Georgina Ella Harding - Marketing Services

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2025-05-27T07:38:22+01:00

Georgina Ella Harding - Marketing Services

Nathalie and the team have been absolutely amazing, helping me grow from a company with just one client to the thriving business I have today. Thanks to her expertise, I'm always ahead of the game with filings, and everything is kept in perfect order. I’ve never felt more empowered and confident in my business, knowing she has everything under control. Highly recommend. Now all of my friends who have companies are using them too!
Nathalie at FitAccounts is brilliant. She has done my accounts for a number of years now and is thorough, straightforward and completely understanding of the small business world. She is interested in the business as a whole too. I wouldn't hesitate in recommending Nathalie and the team at FitAccounts.

Emma Macfarlane - Marketing agency

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2024-09-04T06:24:22+01:00

Emma Macfarlane - Marketing agency

Nathalie at FitAccounts is brilliant. She has done my accounts for a number of years now and is thorough, straightforward and completely understanding of the small business world. She is interested in the business as a whole too. I wouldn't hesitate in recommending Nathalie and the team at FitAccounts.

As a small start up Pilates studio, the guidance and support Nathalie has provided has been instrumental to our success.  The experience and understanding she brings of the leisure/fitness world is a real bonus, and the strategic insights she has provided consistently save us money and optimise the financial health of the business, while meeting all our tax obligations.

Beth Bristow - Heath Pilates Pilates Studio

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2018-02-18T10:06:43+00:00

Beth Bristow - Heath Pilates Pilates Studio

the strategic insights Nathalie has provided consistently save us money.......
Working with Nathalie and the team is an absolute pleasure. Nathalie explains everything in a way anyone could understand, which from my past experience of accounting firms is rarity. FitAccounts' approach to their service and clients is exceptional and I definitely value their advice & support, and will continue to do so for the years ahead.

Naomi Stacey - Jewellery Designer

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2025-05-27T07:34:36+01:00

Naomi Stacey - Jewellery Designer

Working with Nathalie and the team is an absolute pleasure. Nathalie explains everything in a way anyone could understand, which from my past experience of accounting firms is rarity. FitAccounts' approach to their service and clients is exceptional and I definitely value their advice & support, and will continue to do so for the years ahead.
I am the owner of a small business and FitAccounts have been doing my accounts since I started the business over 12 years ago. Nathalie has been outstanding from the word go. She is efficient, reliable and has always taken the time to fully explain everything to me (as a non-accountant). I have felt very comfortable knowing that my accounts are in her capable hands and would highly recommend FitAccounts without any hesitation.

Nicole Birrell - Education services

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2025-05-27T06:54:58+01:00

Nicole Birrell - Education services

I am the owner of a small business and FitAccounts have been doing my accounts since I started the business over 12 years ago. Nathalie has been outstanding from the word go. She is efficient, reliable and has always taken the time to fully explain everything to me (as a non-accountant). I have felt very comfortable knowing that my accounts are in her capable hands and would highly recommend FitAccounts without any hesitation.

Nathalie literally changed the way I run my studio.  She taught me to work smarter, not harder.  She is not like any other accountant that I have ever worked with - she operates like my CFO, and my business is so much better run with her as an integral a part of my team.   I cannot recommend her highly enough!

Donna Pourteymour - Cobham Pilates Pilates Studio

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2018-02-18T10:05:55+00:00

Donna Pourteymour - Cobham Pilates Pilates Studio

I cannot recommend her (Nathalie) highly enough!
Professional experience and Nathalie is really clear and communicative.

Marinella Contestabile - Music Services

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2025-05-27T07:29:43+01:00

Marinella Contestabile - Music Services

Professional experience and Nathalie is really clear and communicative.
Nathalie has been instrumental in making Xero an incredibly easy and effective tool for managing our business finances. The software itself is intuitive and user-friendly, but the real advantage has been the support we’ve received from Nathalie. She provided expert guidance from setup to ongoing use, answering all our questions quickly and ensuring we fully understand the platform's features. Her clear explanations and regular check-ins have given us confidence in handling our accounting tasks, making Xero not only accessible but also efficient for our business.

Shai Eilon - Mont58 Coffee Coffee Roasters & Retailer

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2025-05-27T07:21:36+01:00

Shai Eilon - Mont58 Coffee Coffee Roasters & Retailer

Nathalie has been instrumental in making Xero an incredibly easy and effective tool for managing our business finances. The software itself is intuitive and user-friendly, but the real advantage has been the support we’ve received from Nathalie. She provided expert guidance from setup to ongoing use, answering all our questions quickly and ensuring we fully understand the platform's features. Her clear explanations and regular check-ins have given us confidence in handling our accounting tasks, making Xero not only accessible but also efficient for our business.
We've worked with FitAccounts for almost five years and really value the quality of their service and their advice. They seem to truly care about their clients businesses.

Tom Foster - Recruitment & Property Development

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2025-05-27T07:36:31+01:00

Tom Foster - Recruitment & Property Development

We've worked with FitAccounts for almost five years and really value the quality of their service and their advice. They seem to truly care about their clients businesses.
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