Nathalie Asmar, Founder

Nathalie Asmar with FitAccounts turquoise polo topNathalie qualified as a Chartered Accountant (ICAEW) with PwC and spent 16 years as an accountant in multiple businesses.  In 2013, Nathalie set up her own business, Nathalie Asmar Services Ltd, providing tax and accounting services to sole traders and smaller companies.   The company now trades as FitAccounts.  Nathalie oversees every client so you benefit from her experience of UK tax and accounting within the fitness industry.

 

Catherine Barrand, Business Development

Catherine qualified as a Chartered Accountant (ICAEW) with PwC where she spent 20 years advising external clients and working within their business development team.  In 2007, Catherine re-trained with BCPA and she now runs her own successful Pilates business.  Catherine is responsible for business development at FitAccounts and updating our services to meet the needs of you, her fellow fitness professionals.

 

Belinda Batty, Accountant

Belinda has 20 years experience of working in various businesses specialising in bookkeeping and overseeing accounts processes.  She is a registered bookkeeper with the Institute of Accountants & Bookkeepers and is currently studying with the AAT.  Belinda works with Nathalie preparing self assessments, VAT returns and managing payroll services.

 

Laura Godfrey, Accountant

Photo of Laura Godfrey with green background

Laura is studying towards the ACCA qualification having successfully completed AAT Level 4.  She has experience of working in both accountancy practice and industry roles. Laura is also a qualified exercise instructor working with older adults. Laura prepares self assessments, statutory accounts and corporation tax returns.

 

Karen Memani, Bookkeeper

Karen has worked in a number of industries from tourism to education over the years and is also a successful entrepreneur. She holds a degree in Bachelor of Science and a Diploma in Air Travel & Tourism from IIA (India).  Karen works closely with you reviewing the receipts and payments, preparing bookkeeping entries and ensuring that every possible expense is claimed whilst remaining compliant with HMRC guidance.

 

Leena Chaudhary, Bookkeeper

Laura graduated from Delhi University and has completed a course on Systematic Creative Thinking at Imperial College London.  She is in her final year of her Chartered Accountancy studies and has worked in an accountancy practice.  Leena works on your bookkeeping, reconciling the accounts to the underlying  records and preparing the VAT returns.

 

Lara Tyler, Bookkeeper

Lara is currently studying Accounting and Finance BSc Hons at the University of Bath where she is captain of the Fencing Team. In her spare time, she enjoys travelling.  Lara works on your day to day bookkeeping tasks.  Clients love Lara’s focussed approach and “can do” attitude.

 

 

Contact us

Nathalie and the FitAccounts team have been absolutely amazing. Now all of my friends who have companies are using them too!

Georgina Ella Harding - Marketing Services

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2025-06-05T14:44:38+01:00

Georgina Ella Harding - Marketing Services

Nathalie and the FitAccounts team have been absolutely amazing. Now all of my friends who have companies are using them too!
Professional experience and Nathalie is really clear and communicative.

Marinella Contestabile - Music Services

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2025-06-05T15:57:47+01:00

Marinella Contestabile - Music Services

Professional experience and Nathalie is really clear and communicative.
We value the quality of their service and their advice. FitAccounts seem to truly care about their clients' businesses.

Tom Foster - Recruitment & Property Development

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2025-06-05T14:53:26+01:00

Tom Foster - Recruitment & Property Development

We value the quality of their service and their advice. FitAccounts seem to truly care about their clients' businesses.
FitAccounts' approach to their service and clients is exceptional. Working with Nathalie and the team is an absolute pleasure.

Naomi Stacey - Jewellery Designer

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2025-06-05T14:57:25+01:00

Naomi Stacey - Jewellery Designer

FitAccounts' approach to their service and clients is exceptional. Working with Nathalie and the team is an absolute pleasure.
Very polite and professional service; always helpful and extremely efficient

Nick Hawkins - Manufacturing company now retired

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2025-06-05T14:38:14+01:00

Nick Hawkins - Manufacturing company now retired

Very polite and professional service; always helpful and extremely efficient
FitAccounts were true partners in bringing our project to life. They genuinely care about their clients' success!

Dalla Restaurant Restaurant

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2025-06-05T15:01:56+01:00

Dalla Restaurant Restaurant

FitAccounts were true partners in bringing our project to life. They genuinely care about their clients' success!
Xero is an incredibly easy and effective tool with the support that we've received from Nathalie.  She provided expert guidance from setup to ongoing use.

Shai Eilon - Mont58 Coffee Coffee Roasters & Retailer

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2025-06-05T15:04:53+01:00

Shai Eilon - Mont58 Coffee Coffee Roasters & Retailer

Xero is an incredibly easy and effective tool with the support that we've received from Nathalie.  She provided expert guidance from setup to ongoing use.
Xero has been a game changer with my financial management and stress levels! Nathalie goes above and beyond... providing excellent financial advice. Top accounting!

Juliet Barkley - Smileys Childcare Agency Recruitment Agency

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2025-06-05T15:07:53+01:00

Juliet Barkley - Smileys Childcare Agency Recruitment Agency

Xero has been a game changer with my financial management and stress levels! Nathalie goes above and beyond... providing excellent financial advice. Top accounting!
Self Assessment process made seamless and stress-free. FitAccounts demonstrated professionalism and expertise... with proactive approach and timely reminders.

So Young Hyun - Pilates & Fitness instructor

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2025-06-05T15:14:22+01:00

So Young Hyun - Pilates & Fitness instructor

Self Assessment process made seamless and stress-free. FitAccounts demonstrated professionalism and expertise... with proactive approach and timely reminders.
Nathalie has been outstanding from the word go... efficient and reliable. I would highly recommend FitAccounts.

Nicole Birrell - Education services

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2025-06-05T15:18:39+01:00

Nicole Birrell - Education services

Nathalie has been outstanding from the word go... efficient and reliable. I would highly recommend FitAccounts.
Nathalie is brilliant... thorough, straightforward and completely understanding of the small business world.

Emma Macfarlane - Marketing agency

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2025-06-05T15:21:13+01:00

Emma Macfarlane - Marketing agency

Nathalie is brilliant... thorough, straightforward and completely understanding of the small business world.
Wonderful service and extremely diligent. It has been a pleasure getting to know Nathalie and team. Would highly recommend.

Rupert Pearce - Growing Happy Consultancy Services

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2024-09-03T00:12:27+01:00

Rupert Pearce - Growing Happy Consultancy Services

Would highly recommend
Outstanding experience with Nathalie. Her expertise and attention to detail have been invaluable. Xero, combined with Nathalie’s use of its features, have greatly simplified managing my finances.

Sila Kurtoglu – SK Personal Training Fitness Trainer

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2025-06-05T15:27:33+01:00

Sila Kurtoglu – SK Personal Training Fitness Trainer

Outstanding experience with Nathalie. Her expertise and attention to detail have been invaluable. Xero, combined with Nathalie’s use of its features, have greatly simplified managing my finances.
Nathalie has taken the stress out of numbers and finances for me and my business.  (She) has helped me grow my business and increase my profit.

Vicky Weddell - Moneyrow Beans Coffee Roasters & Retailer

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2025-06-05T15:45:55+01:00

Vicky Weddell - Moneyrow Beans Coffee Roasters & Retailer

Nathalie has taken the stress out of numbers and finances for me and my business.  (She) has helped me grow my business and increase my profit.
The experience and understanding (Nathalie) brings of the leisure/fitness world is a real bonus and the strategic insights she has provided consistently save us money.

Beth Bristow - Heath Pilates Pilates Studio

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2025-06-05T15:49:38+01:00

Beth Bristow - Heath Pilates Pilates Studio

The experience and understanding (Nathalie) brings of the leisure/fitness world is a real bonus and the strategic insights she has provided consistently save us money.
Nathalie literally changed the way I run my studio. I cannot recommend her highly enough!

Donna Pourteymour - Cobham Pilates Pilates Studio

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2025-06-05T15:51:55+01:00

Donna Pourteymour - Cobham Pilates Pilates Studio

Nathalie literally changed the way I run my studio. I cannot recommend her highly enough!
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